Elizabeth Gelfand Miller
Miller, Elizabeth G, Barbara Kahn, and Mary Frances Luce (2005),... Miller, Elizabeth G and Barbara E. Kahn (2002), “Shades of meaning: The effects of...
1 Shades of Meaning: The Effect of Color and Flavor Names on ...
ELIZABETH G. MILLER. BARBARA E. KAHN*. Page 2. 2. *Elizabeth G. Miller is assistant professor of marketing at Boston College, 140 Commonwealth...
Association for Consumer Research
by Elizabeth G. Miller Boston College Barbara Kahn... Miller, Elizabeth G and Barbara E. Kahn (2005), “Shades of Meaning: The Effect of Color and Flavor...
Vanilla vs. rocky road
Shades of Meaning: The Effect of Color and Flavor Names on Consumer Choice. Elizabeth G. Miller and Barbara E. Kahn. Journal of Consumer Research...
MarketingProfs.com Newsletter
Elizabeth G. Miller and Barbara Kahn What Color Is Fuzzy-Wuzzy Brown? How Color and Flavor Names Affect Consumer Choice. Close examination of the colors in...
MarketingProfs - Research Techniques: Find a Marketing Research ...
by Elizabeth G. Miller and Barbara Kahn 10/18/2005. How to Get the Most Out of Research by Robert J. Kaden 10/11/2005...
